CradL

We've made a home for creative talent.

Representation, partnerships, production and ventures, built to last.

Work with CradLJoin as a creator
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Made in Africa.
Built for the world.

What we do
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01

Represent.

Careers built around where you want to go.

Two creatives in silhouette standing back to back
02

Partner.

Brands matched with creators who truly fit.

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03

Produce.

Campaigns, films and content. We make the work.

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04

Build.

Ideas and communities turned into ventures you own.

Three men standing in a white studio, seen from below, in conversation
For creators

What's waiting for you.

  • In-house productions
  • A share of commercial work
  • Business clinic
  • Bookings management
  • Studio access

Is this you?

01Established practice, ready to grow.

02Structure without losing creative freedom.

03Done building everything alone.

Film crew and camera rigs in silhouette in front of a glowing LED wall

Ready to build something?

For brands

Start a project

For creators

Apply for representation